CULTURAL SOUL LATIN AMERICAN WATCHES We believe in the expansion of the watches frontiers and we see the opportunity for not only offer a good design, but to introduce to an innovative piece of cultural heritage. Our watches uses wood and copper as complementary materials to stainless steel and bronce. Today we are launching ANCESTRAL […]
Gonzalo Grebe
The Mapuche loom: Symbolic Tradition
Maintaining and incorporating our cultural heritage is of utmost importance for its survival. In an increasingly globalized world, the economic system tends to homogenize products and services, and therefore lifestyles, across borders. Our brand highlights the national identity and incorporates it into watches and knives in a modern way. It is a way to keep […]
Making our watch strap
For our Caleuche model I was looking for a rustic and solid watch band. I wanted something that would play with the old ship look of the model and the concept of the “Caleuche” legend. When consulting with suppliers, it became difficult to match what I wanted. So like everything else in this venture, I […]
Misiones de Rengo Award
We were honored to be awarded in the contest “El Poder de Creer” (The Power of Believing), from the Chilean wine brand Misiones de Rengo. The origin of this contest is to stimulate the most interesting ventures in the country, through advertising support provided by the Misiones de Rengo brand in all its formats. This […]
Corporate Watch: Castor Mistral
Our first time into corporate watches is the Castor Mistral. This model was designed to represent the popular pisco brand of the CCU company. In its design there was the premise of clearly representing the barrel-ageing with which Mistral pisco is worked in its manufacture and obviously, the colors and distinctive of the brand. This […]
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